What Is SEO & Why Is It Important?

SEO stands for Search Engine Optimization, which means site optimization for search engines.

Search engines optimization is a set of actions and techniques that, by doing them correctly, you can get the most input from search engines and have more sales.

These techniques and methods are constantly being updated by the search engine so that the results displayed to the user are entirely close to the user’s needs.

History of SEO

Search engines first started indexing websites in the mid-1990s. The 1990s was when the use of search engines became popular among people. At that time, search engines such as Infoseek, Daum, Alta Vista, and Yahoo were very popular among users. Gradually and with the development of technology, many search engines, such as Aliweb, Infoseek, etc., gave way to new search engines.

At first, Yahoo discussed the principles and rules of SEO in 1995. But with the rising Google search engine in this field, SEO principles were presented to web users with a new flavor. Larry Page and Sergey Brin created the Google search engine in 1998. It could attract the opinion of many audiences and users in a short period so that users understand what SEO is.

Google search engine is used hundreds of millions of times a day. In this way, it earns hundreds of millions of dollars daily. Google’s successes and developments in this field made Yahoo’s search engine follow Google’s algorithm in 2000.

Google was able to attract many fans among Internet users with the help of its simple design and artificial intelligence. The most important goal of Google is to find the desired results among web pages. Therefore, Google has always been trying to provide the best results to users to maintain its popularity and improve the user experience.

Based on this, Google constantly provides new and smart criteria for ranking different sites. These criteria and principles are presented in the form of different algorithms. With the increase in the number of sites and their content, choosing the best and most relevant results will not be easy.

In the past, when the number of sites was less, search engines used criteria such as loading speed, suitable titles and standard content, etc., to rank them in terms of SEO. But gradually, all these factors were followed by default among the sites, and Google needed new factors to evaluate them. Therefore, it always considers new algorithms and criteria for SEO sites.

Of course, the new factors do not violate the previous criteria that Google has considered, but they are considered prerequisites and defaults.

Therefore, knowing SEO algorithms and criteria will be necessary for anyone who has a website or wants to work as an SEO. The algorithms provided by Google are:

  • Google Panda Algorithm
  • Google Penguin Algorithm
  • Hummingbird Algorithm
  • Zebra Algorithm
  • Pigeon algorithm
  • Page Layout Algorithm
  • Rank Brain Algorithm
  • PayDay Loan algorithm
  • Page Authority Algorithm
  • Caffeine Algorithm
  • mobilegeddon algorithm

Each of these algorithms provides an instruction. Website managers should follow these principles to improve their website’s position in search engine results. Today, the number of parameters set by search engines is not fully introduced to users.

In 2007, the New York Times reported that search engines evaluate more than 200 factors to rank websites. The range of many of these parameters is unclear for users and site administrators. The fundamentals of SEO are still evolving, and search engines are looking to add new parameters and algorithms.

How do search engines work?

Search engines have three main tasks to analyze web content, which are:

  • Crawling

Google enters your website like a user and crawls your website with the guidance of the robots.txt file, and prepares the information for indexing.

  • Indexing

At this stage, Google records the crawled information in its database and analyzes it.

  • Display appropriate results

At this stage, the search engine displays relevant results to the user based on the user’s search and ranks based on its algorithm.

Why is SEO important?

You should know that if you design the best site in terms of features and user interface but don’t SEO it, you won’t be able to attract users to your site. Based on this, you may face failure despite your site’s good design and quality. SEO will not be a simple process that can be implemented easily. Because SEO of a website will require enough time in addition to technical knowledge. As mentioned, search engines are changing day by day. Therefore, updating the information in this field will be essential for SEO professionals.

Most internet users seek a suitable answer to their needs and questions in search engines. Therefore, SEO will be the right shortcut for you to get the most visits by being on the first pages of the results.

Also, since search engine results are precisely what users searched for, the possibility of converting them into customers will be high.

Because this method creates more trust for the audience compared to internet advertising. On the other hand, the visits obtained from SEO will cost less in the long run compared to methods such as advertising.

What is the application of SEO?

  • Increase site visits
  • Brand recognition to new users
  • Increase site traffic
  • Increasing user interaction with the site
  • Increase product sales
  • The possibility of earning money through advertising
  • Lower cost compared to other marketing methods

Types of SEO

In general, SEO is divided into the following two general parts:

  • On-Page SEO

Internal or On-Page SEO means optimizing the website’s internal pages regarding coding and technical issues. By doing On-Page SEO, the search engine will find more accessible access to your website’s content. As a result, by understanding the concept and topic of your website, it will be displayed to the users in the appropriate keyword.

  • Off-Page SEO

Off-Page SEO means a set of actions and techniques you perform outside your website to be more visible in the search engines. Link building and social signals are the most important Off-Page SEO measures.

Different types of SEO techniques

SEO techniques are divided into three parts. We will explain each one below.

White Hat SEO

The meaning of white hat SEO is to work according to the rules of the search engine to reach a high rank naturally, in a relatively long time, and at a higher cost. This method is ultimately approved, risk-free, and more trusted than other methods with Google.

Black Hat SEO

The Black Hat SEO method is illegal, unlike the white hat method. In this technique, we always try to bypass the search engine to get better and higher results in a faster time. It is hazardous and causes your site to be fined by the search engine and removed from the search results.

Gray Hat SEO

In Gray Hat SEO, the work is against the algorithms and rules of the search engine, but it is done in such a way that it does not attract the attention of the search engine. This method, if done without sufficient knowledge and science, can be dangerous for your website, like the black hat technique, and cause Your site may be penalized by Google.

What are the main stages of SEO?

SEO should be done on the following parts in any website:

Technical SEO

As the name suggests, technical SEO is more related to the technical aspects of the website. Familiarity with this section sometimes scares many new webmasters and SEOs, but nothing is wrong with it. Technical SEO focuses more on the specialized points of the website, such as Sitemap, website speed, and Schema Markup.

Content production and content marketing

You should always seek to find the most competitive words for your business, produce valuable content suitable for your field, and publish this content with a proper content strategy. These are important parts. Content marketing is one of the stages of SEO, and without content marketing, your site will not get any results

Link building

In fact, search engines must have linked to you on other websites to find your site to check it. These links can be in exchange for using your content as a source link or a text advertisement.

Link building has always had a high value regarding Google ranking, which should be done carefully. For link building, it is better to have an outgoing link to your site from related and reputable sites to get a good value from that link.

How to learn SEO

SEO is a complex science; SEO training always takes time due to different experiences. You can use the experiences of other SEO professionals in the form of articles and content published on the web to start training.

You should have your own method. Practice all the things you learn in the blogs or websites you create on a trial basis and examine and research the effect of each technique so that you can learn the best way to do SEO.

Conclusion

SEO is one of the branches of digital marketing. Investing in SEO is one of the prerequisites for success in online business.

A site without SEO is like a stylish store with unique facilities built in the middle of a dry desert. It doesn’t matter how much this store offers quality or cheap goods, because it will never be seen by people and customers. SEO is like trying to open a store in the city’s busiest and most prosperous market.

 


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